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Deceptive Advertising

1327 Views 7 Replies 6 Participants Last post by  kamakazee
While browsing the Detroit Free Press this morning I happened upon an ad for our beloved Fiesta. It states that you will save $2,124 off MSRP and the price before tax and all is $12,571. Here's the deceptive part. The photo accompanying this ad is of a 3 DR Fiesta ST and it even includes a European style front license plate. Hard to tell if it's left or right handed drive.

I wonder if there are any legal options here - "Your ad shows a 3 DR Fiesta ST for $12,571. The law says you must sell me this car as advertised." Hey maybe this would be one way to "force" Ford to sell the 3 DR in the States! And for half the price.

Who's with me on this?
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If you succeed I commit to buy a second car cash ;)
Pictures are for demonstrations only :)

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Yeah, maybe but I wonder how many curious customers will come into the dealership to see the cute little 3 DR (nonexistent in the US) Fiesta.
I would bet almost nobody notices the goof in the ad. One of the Fiesta Movement ads on Facebook had a 2011 Fiesta listed as a 2014. The Focus ST Facebook ads are usually the EU concept car with a ton of stuff that never made it to production. 99.99999% of all car advertising is done by people who know very little about the cars in the ads. There are people out there that love to post all the goofs in advertising from all the automakers. It typically falls on the FB/Twitter/IG/Social Media advertising where the most errors are. Local newspaper ads are done by dealers who also rarely know about the cars on their own lots. Brandon got into an arguement with the local dealer about the Fiesta ST after the service guy said they don't exist and that he is mistaken his Focus ST for a Fiesta.
I can't argue with any of that. Realistically most people who have seen the ad and recognized the 3 DR Fiesta ST would know enough about the car to know it's not available here and certainly not for $12,571. And not only are most marketing types not car people it surprised me in my years at Ford how many employees were not car people including the CEO!
I work in the motorcycle industry and the same can be said about some "number pushers", they typically know jack about the vehicles.
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