So apparently Ford does have a Canadian version of the fiesta movement. Although its nothing like the US one. Called Fiesta Moments. Www.fiestamoments.ca
there are no real agents. Just 4-5 bloggers.
They just had the official launch of the Fiesta in Canada today in Ottawa. Some pictures are on Ford Canada's Facebook page. Had a few STs there too it looks like. Too bad I live nowhere close to Ottawa. But they didn't do a very good job of advertising anything.