Being a retired Ford guy and bleeding Ford blue I'm not crazy about what you guys are doing with the badges either. I wasn't very happy when Jac Nasser came along and changed the shade to Australian Blue. Certainly to each his own but that badge is part of the Ford identity.
I totally respect that. I recently saw an interesting story that illustrated the many times the logo has changed, and it has changed a lot. You can see the evolution over the years, each being a small tweak along the way. Today's logo pays homage to the original while being totally new. Keeping a brand fresh and modern is part of a company's life cycle. Ford is a proud American company with a heritage that no other car company can match.
To be clear, I'm not a "Ford guy". This is only my 2nd Ford, and I've owned close to 30 cars so far. What you're seeing is a new type of buyer and enthusiast. Dare I say it's the new Ford that brought many of us here. This ST (and the Focus before it) are firmly rooted in the European market. I'm thankful it's here, and I'm happy to own this Ford. This is an exciting new chapter for Ford. On a related note, watch the MotorTrend podcast with Ford's Chief Engineer at ST and you'll see that he says much of the same thing.
We're toying with the car's aesthetics, and I believe nobody aims to insult. Looking back, I would have chosen a different way to say this. I forgot how deeply rooted feelings are about this. We're not going to have pony car wars here, and it's refreshing that this board is not dominated by anti-Chevy chest beating. This thread is about how some of us want to tweak the car and logo, and nothing else.
