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I just completed a Fiesta ST owners survey and I have to say that it's the best survey I've seen yet. Most of these that I've seen in the past are designed so that the questions are leading. They want you to check off the answers that put the product in a good light and you're not allowed to deviate from their form.

But this survey is different. It is very comprehensive, and if they don't have just the right box for you to check, you are allowed to create your own comments to explain exactly what your feelings or complaints are about a particular feature or subject. I had some great fun explaining about some shortcomings I perceive in the Fiesta design.

This is something I've wished I could do every time I've bought a new vehicle, to be able to communicate to Ford how much I liked a certain feature, or how I think they really screwed up. I actually got the feeling that they care about what I think this time. :D
 
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