I've had a number of cars that I liked so much that there was a certain emotional attachment including a red SVT Focus and a purple Probe GT. But not enough for me to actually assign a name. I think even if I did the wife and kids would poopoo the name as silly and not really respect the use of it. That's OK, even if I really fall in love with the FiST it will most likely still be referred to as "The ST" or simply "Fiesta".