I had 4-5 slightly noticeable ones on my front bumper within the first 3 weeks of ownership. I was really surprised as my previous car didn't get chipped or pitted out over the course of a year (same commute). The dings prompted me to get a clear bra on the front bumper, headlights, and mirror caps. It's definitely not perfect perfect as the said dings are now underneath the clear bra, but a normal person wouldn't notice flaws. I opted to NOT do the hood and what not simply because it was too damn expensive and this is a Fiesta after all. 
